10 Tips on Presenting Abroad

If you think giving a presentation or a speech in front of an audience can be stressful, wait till you have to give one in a foreign language or in front of a foreign audience!

If you are asked by your employer to do so on your next international trip, resort to the below suggestions to help you get rid of the butterflies that you may feel in your stomach:

  1. Commit the speech to memory in the language of your audience if you can. If you don’t know the language, write the presentation and get it translated professionally. This way as you present it in your native language, your local field rep can read the correct translation and not ad-lib his or her interpretations. Your company and product image and messages are too important to leave to random interpretations.

  2. Practice, practice and practice again! You want to avoid reading a script so that you can establish eye contact with your audience. The audience may have a problem understanding you if you are speaking a foreign language, or their language with a heavy accent. Keeping eye contact with them will help you retain their attention and communicate your thoughts to them.

  3. Before you start your speech, pause, take a deep breath, and smile… You will be amazed at the positive energy you will gain. Body language is a universal language. Use it effectively to compensate for any linguistic barriers.

  4. Never apologize for being nervous. The audience cannot read your mind. Apparent nervousness is very distracting to any audience and can be debilitating. If you feel nervous, no one needs to know it.

  5. Even though the task maybe daunting, try to divert energy to enthusiasm and excitement instead of nervousness. Join a local Toastmasters International club if you need help and an opportunity to practice. There are thousands of clubs around the world and one or a few may be in your backyard.

  6. If you have too much energy to know what to do with, burn it off prior to the speech at the gym or by going for a jog. Dissipating your adrenaline shortly before you speak will help reduce nervousness and its impact on your speech.

  7. If you experience mild trembling, don’t make your hands visible until you regain confidence. It often takes only a minute or two in the beginning of the talk for the adrenaline rush to ware out. Tremor is most visible in extremities. You can plant your feet firm on the ground and leave your hands by your side or set them on the lectern. If you have to use your hands the first couple of minutes, make only broad gestures. No one will notice the fine movements. Avoid using a laser pointer as it will amplify your tremor.

  8. Avoid the ahs and ums! These are distracting filler words that are recognized as such by audiences all over the world. Use pauses instead to emphasize words and ideas. Pauses will also give your audience a chance to catch up with you.

  9. Unless you are fluent, do not attempt to answer questions in the foreign language during or after your talk. Again, solicit the help of your local office if needed. You can take the questions from the audience and then answer them in your native language, giving time for a local rep to interpret your answers. Listen to the interpretation and then reemphasize points that were not interpreted correctly.

  10. And most importantly, excellent preparation is your best friend. Make sure that your presentation and speech are accurately translated into the language of your audience. Your translation vendor can play a paramount role making you sound professional!

Experiment with the above and the butterflies will soon return to their cocoons and you will become an appreciated speaker, even in international arenas!

Enabling Globalization | eBook

Welcome to Enabling Globalization: A Guide to Using Localization to Penetrate International Markets.

Here you will find the practical advice you need to start on your way to becoming a global company and follow through to a successful finish.


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5 Comments

  1. Ross Patterson
    Posted September 26, 2011 at 11:10 am | Permalink

    Richard Feynman famously practiced his lecture to the Academia Brasileira de Ciências so heavily in Brazilian Portuguese that when he learned, AT THE EVENT, that they conducted their business in English, he preferred to deliver the lecture in Portuguese, which the locals then adopted as the practice for the rest of the day (Feynman always wondered if they continued afterwards).

  2. Kathy Condon
    Posted September 26, 2011 at 12:08 pm | Permalink

    Let’s say you are giving a hour talk. Do you have any idea of how much it will cost to get your speech translated?

  3. Posted September 27, 2011 at 4:16 am | Permalink

    @Kathy, please attach your speech file and request a quote here: http://www.globalvis.com/translation-quote/
    One of our project managers will get back to you with an exact quote.

  4. Micah Bly
    Posted October 2, 2011 at 3:57 pm | Permalink

    “Body language is a universal language.”

    Umm, ahh, err… would you care to retract that line? It is most definitely NOT a universal language, and by telling people it is, you are doing them a disservice. North America + Europe is not the “universe”. I couldn’t even say with any authority it’s true for Europe. It may well be that even in some European countries/cultures your body language is giving off a completely different message than you think it is.

  5. Peter Samardak
    Posted February 8, 2012 at 9:27 pm | Permalink

    Get information and applicable even if the presentation is in your native tongue. Most of all, I can’t emphsize how important it is to go out of your way to NOT offend your audience. Research the country you will be presenting in and find out what may be offensive to their culture. Avoid catchy phrases that are understood in the US if a US citizen. Watch hand gestures, positions, movement, timing, start times and finish times. Be aware of what is expected of you in their culture. Do you socialize first, to you talk about family, friends, politics or do you avoid all of those. Are political jokes or sayings taboo. Some countries will jail you if you make fun of their leaders. So most of all…do your homework, study, practice and don’t be “that guy”. YOU are their guest in their country, location, area, region. Be a GREAT guest and you will be successful

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