Acting on the favorable exchange rates for the US dollar overseas, the continued outsourcing trend to China, and the ongoing overall globalization trend worldwide, companies all over the globe are accelerating their activities in foreign markets.
Executives possessing a global vision are convinced now more than ever that to succeed internationally, they must localize their products and literature. The following are some of the many visible – and hidden – benefits of localization and translation.
Tangible competitive edge
If your competition already localizes its products, then you cannot afford not to. If they are not yet localizing, you can gain a tangible competitive advantage by acting now. Don’t underestimate the … Read More
Driven by requests from our readers, we have decided for this article to consolidate five previous articles targeted to executives and decision makers into an easy-access list. These articles help you identify localization requirements based on your company’s strategic international expansion plans. Once you’ve set your requirements, the information provided will facilitate future product localization requirements that your company may have. Click on any of the titles below to view the full text.
96% to recommend the company’s services to others!
Most companies performing product localization rely on in-country partners or staffs to test and proof the localized product before it is released. It is a prudent measure to take that not only ensures end-user satisfaction, but also provides valuable information and feedback to your localization team that will help them improve long-term quality and better meet users’ evolving needs.
So you have decided to localize your product and are ready to delve into the project. Before you do, make sure you familiarize yourself with the best practices for common localization tasks — the do’s and don’ts of how to turn your efforts into a glowing success.
What is a product localization process?
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Top Five Reasons Why Product Localization Fails
The following are the top five reasons why product localization falters. Avoiding these mistakes will increase your success rate by orders of magnitude.
Improper or incomplete internationalization of the product
Many internationalization efforts fail because they are inaccurate or simply incomplete. Are you covering all of the following?