Author Archives: GlobalVision International

Software Translation Services = Software Localization?

Software Translation Services = Software Localization ?A recent industry blog discussed the need to give translation its due credit. With many companies and conferences in the language service industry promoting localization, it has become habitual to avoid mentioning translation or giving it the credit it deserves.

New entrants in the translation service market are also touting new buzzwords like crowdsourcing and cloud solutions. Offering inexpensive or even free offerings, they claim achieving significant automation, simplification and reduction in cost of software translation services, documents and website translation.

Why the need to use words like localization, crowdsourcing and cloud computing? Simply put, translation is old and not as exciting to analysts and fund-raisers as these … Read More


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Think Global and Act Local, but Be Holistic

Think Global and Act Local, but Be HolisticIn the early 90s, while on a trip in Silicon Valley, my car rental sported a new GPS navigation prototype that the rental company was testing. It offered accurate and useful maps while in the San Jose area. But as I drove to visit a relative in Salinas, the GPS navigation display run out of data and displayed nothing but a blank screen with the car icon in the middle and a compass on top, rendering it almost useless and sending me adrift.
Global Positioning Systems (GPS) are very useful but only when local data is available. Despite of the Global name, they are useless without local intelligence!

Similarly, companies … Read More


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Transcreation vs. Language Translation for Pay-Per-Click (PPC) Ads

Transcreation vs. TranslationIf you have attempted to use a standard language translation service for the purpose of converting a Pay Per Click (PPC) ad campaign into another language, I am sure you learned the hard way all its shortcomings.

Why is language translation insufficient? Because ad campaigns for PPC cannot simply undergo language translation, they have to undergo transcreation!

What is Transcreation? It is the adaptation of the text into a target language while meeting certain constraints that require creativity to overcome. A transcreator can veer from the source text to achieve a high priority desired goal while maintaining the original intent of the source. Transcreators are knowledgeable of all goals … Read More


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Professional Translation Company Selection

Professional translation servicesIn the previous blog titled 5 Most Important Factors in Document Translation, we discussed the factors to consider for document translation before you select a professional translation company. We argued that price, although important, should not be the sole factor in the equation.

Here, we list a few more important factors to consider once the first 5 are met.

  1. Coordinating in-country feedback. Translation efforts are a two‐way street between all stakeholders like developers, authors, translators, reviewers, localizers, and in-country end-users. Does your professional translation company offer a collaboration portal that facilitates teamwork among all stakeholders? Or do they leave you to your means and limited resources to secure needed
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5 Most Important Factors in Document Translation

document translation servicesOn a daily basis our sales team gets requests for quotes where the deciding factor is often based only on price. In a soft economy as the one the U.S. is going through right now, everyone can appreciate the importance of keeping budgets and expenses in check. But should price be the sole factor to consider when evaluating multiple bids?

There are many important factors to consider for document translation before you choose your translation provider. Here are 5 of them:

  1. Will the process allow for efficient future leveraging of your translation? Many vendors discount the word rate, but then charge over and over again for the translation of the
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Do You Have a Global Vision?

Do you have a global vision?Perhaps the essence of globalization can be summed up in one sentence uttered by Ronald Reagan in a speech at the Brandenburg Gate by the Berlin Wall on June 12, 1987: “Mr. Gorbachev, tear down this wall!”

Globalization is about demolishing barriers—physical, geographic, political, cultural, economic, social, legal, religious, etc.—to enable collaboration, the sharing of ideas, and the conduct of commerce between people, companies or organizations outside local markets. The more barriers an organization overcomes, the more global it becomes. But there is one barrier that still eludes many—oneself!

The majority of companies think that local markets offer plenty of business and safety at home removing the … Read More


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Translation and Localization Promote Reverse Innovation

Necessity is the mother of invention. In countries where political stability exists, capital is abundant, knowledge and technology are accessible, and business savvy can be depended upon, innovative organizations bloom to service these needs with new products and services.

In 1954, Maslow classified human needs in his hierarchy pyramid. Since, with the spread of globalization, it’s been proven that his theory is universal. Yes, differences among peoples still remain but they are mainly due to cultural nuances. By localizing products, we’ve been able to address cultural needs, facilitating for products to be sold worldwide.

While emerging countries have similar needs, often they differ based on where their average population is … Read More


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WANTED–Accurate fuzzy match word count!

WANTED–Accurate fuzzy match word count!Recently, one of our blog entries tiled “Fuzzy Match or Fuzzy Math” caused interesting comments on the G11n – Globalization Professionals group on LinkedIn, where readers argued the equal benefits of the Levenshtein distance method in calculating fuzzy matching, compared to more refined algorithms.

It was stated that since source languages, subject matter, difficulty of text and target languages differ from a project to another, no method can derive a real fuzzy match calculation. It was also argued that the law of averages will at the end normalize the Levenshtein distance method calculation results making it all acceptable.

But our experience shows that in the majority of languages, … Read More


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GlobalVision becomes an approved vendor of the Commonwealth of Massachusetts for Foreign Language Translation Services

Comm-PASS SmartBidWestborough, MA, April 8, 2011 – GlobalVision International, Inc. announced today that it has been awarded the Commonwealth of Massachusetts’ contract to provide foreign language translation services based on Contract Document Number: PRF48 under Professional Services – human resources – Interpret/Translate-Non-English Speakers.

State agencies can request bids for their translation projects using Comm-PASS SmartBid, the state’s online biding platform designed to boost small business contracts.

“We are eager to help the Commonwealth reduce its translation costs, improve turnaround time and increase quality by implementing on their projects the latest translation technologies in the area of translation management systems and online collaboration”, said Nabil Freij, President of GlobalVision and author of … Read More


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10 Ways to Leave Your Translation Localization Vendor

How to fire your localization translation vendorIf you are struggling with your existing translation-localization vendor and cannot find the words to fire them, try the following:

  10.  Going forward, all my projects should be turned around within 24 hours
  9.    I need you to always match the lowest bid
  8.    Sounds like machine translation!
  7.    My distributor’s niece will do the work
  6.    We recruited your project manager ;-)
  5.    Send me all our translation memories now
  4.    Let me introduce you to Dave, our newly hired purchasing agent
  3.    “Unsubscribe”
  2.    Vendor: “Why aren’t we getting any more business from you?” 
         Customer: “Cricket-cricket, cricket-cricket, cricket-cricket…”
  1.    Complete this RFP…

If you have experienced, used or can … Read More


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