By Amanda Roberge CORRESPONDENT with Worcester Telegram & Gazette Corp.
WESTBORO — Translations can be tricky.
Similar to the Got Milk? campaign in the U.S., the Hay Leche? campaign in Spanish-speaking countries translated to “Are you lactating?” for locals.
MacNeill Engineering Worldwide, manufacturer of CHAMP brand athletic products, is based in Marlboro, but manufactures all of its products in Hong Kong.
According to Jessica Georgenes, the company’s marketing manager and tour coordinator, English is the language spoken at business meetings, no matter where they are held. However, she added, it doesn’t always work out smoothly. Cultural differences and having quite a bit of vernacular “lost in translation” is an ongoing … Read More
With the continuing assault on pricing in the translation – localization industry, we are taking a few minutes this week to ask some pertinent questions. What happened to quality in localization and translation? And how can one get a quality result without exceeding the budget?
At the risk of dating myself, I will share with our readers my first experience with localization.
In his book The Lean Startup, Eric Ries argues that for any viral strategy to work, the viral coefficient has to be greater than one. Or to put it simply, for each person that uses your products, you want to automatically trigger at least one additional person to become a user. The higher the viral coefficient is, the more successful your viral marketing strategy becomes. Once you have a successful viral strategy in place, the challenge becomes not to limit its explosive potential growth.
I recently received an email from a search engine marketing (SEM) professional that may be of interest to our readers. So I am sharing with all:
Westborough, MA, January 26, 2012 – GlobalVision International, Inc., a specialist in 
Bidirectional support is one of the toughest 
As we welcome the New Year, tis become the season for predictions! Hence our predictions on how 2012 will impact the translation services industry to keep you in anticipation of how the year will unfold. Here they are…
Have you seen offers on the web promising delivering within the day (or even the hour!) the best quality translation at 7c per word? If you haven’t it is not hard to find half a dozen of them online.
0.05% is a Rounding Error!
EF, having become the largest private education company in the world, sponsored a study that was released last week in a report by the Economist Intelligence Unit, called Competing Across … Read More