True Technology Independence
In the February issue of Client Side News, Ben Sargent highlighted very clearly the paradox that many language service buyers are facing with technology independence vis-à-vis Translation Management Systems (TMS)* and localization technology in general.
Sargent stated that 60% of language service buyers that responded to his survey indicated that they would like to remain technology independent from their language service providers. He also stated that 61% (most likely the same crowd) remain reluctant to acquire… Read More





























Localization in a recession
Know Thy Customer
A disappointed salesman of Cola returns from his Middle-East assignment. A friend asked, “Why weren’t you successful with the Arabs?”
The salesman explained: “When I got posted in the Middle-East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem. I didn’t know how to speak Arabic. So, I planned to convey the message through three posters…
1st poster: A man lying… Read More