Category Archives: Articles

Localization in a recession

Know Thy Customer

A disappointed salesman of Cola returns from his Middle-East assignment. A friend asked, “Why weren’t you successful with the Arabs?”

The salesman explained: “When I got posted in the Middle-East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem. I didn’t know how to speak Arabic. So, I planned to convey the message through three posters…

1st poster: A man lying… Read More

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True Technology Independence

True Technology Independence


In the February issue of Client Side News, Ben Sargent highlighted very clearly the paradox that many language service buyers are facing with technology independence vis-à-vis Translation Management Systems (TMS)* and localization technology in general.

Sargent stated that 60% of language service buyers that responded to his survey indicated that they would like to remain technology independent from their language service providers. He also stated that 61% (most likely the same crowd) remain reluctant to acquire… Read More

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International English Localization

Time to Retire the 2×4


A recent blog discussed the rise of American English as the “International English”. But for that to truly happen, a key inhibitor should first be overcome.

In our many years in business, we were asked by US based companies to offer an International English version of their products. But First, it is important to note the difference between localizing into “International English” and modifying the US-based English to meet other specific English-speaking countries’ needs.… Read More

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Localization Predictions for 2009

Happy New Year! While the focus in ’08 was on major events like the U.S. presidential elections, energy prices, the economic turmoil and the crash of worldwide stock markets, in the localization industry the usual clamoring was going on.

Read our insightful blog 2008 and Beyond to take a look at how we see the industry changing in the following years.

Customer Survey Results

We are proud to announce the results of our yearly customer satisfaction survey. The… Read More

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2008 and Beyond

As 2008 comes to an end, we would like to share with you some highlights of the year.

We have processed for our 150 active clients nearly 1000 projects that ranged from 1 to 26 languages. Project schedules varied from 24 hours to 3 months.

Despite the cyclical nature of a service industry and the many peaks in demand that we faced throughout the year, no client was turned down and left unassisted throughout the entire year. We… Read More

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How To Select Your Localization / Translation Team

As your company expands into global markets, catering to your newly targeted international clients’ language needs will soon become a requirement that can no longer be ignored.

Many options are available to fill this need. Here is a list, along with the pros and cons of each.

Using existing internal resources
With the perception that this option will eliminate translation costs, management sometimes opts to utilize internal resources already in place to perform the needed translations. This is the… Read More

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Translation Management System Benefits

Imagine an online portal that hosts and facilitates localization and translation projects for all stakeholders– clients, translators, localizers, vendors and partners; gives users secure 24/7 access to project information and assets via a simple web browser; and, requires no software or administrative tasks from its users. If you can imagine that, you can imagine the power of Translation Management Systems (TMS) and gvAccess.

Transparencies created in TMS permit all users to see translation and localization project activities and… Read More

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Localization Website

Damn the torpedoes! Full speed ahead!

Adm. David Glasgow Farragut (Old Salamander), US Navy, 1864

Are you worried about the slowing economy or are you busy taking advantage of the positive trends in the market?

The US dollar hit lows against many currencies that have not been seen in years, making US based products and services relatively inexpensive and favorable compared to others. Many US companies are capitalizing on the cheap dollar and expanding their sales overseas. Is your… Read More

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Single Sourcing is In!

Newsletter
June 2008

Think more, write less!
-Andrea Ames, STC’s 55th Annual Conference.

Technical communicators have influenced the localization industry for many years. The tools they adopt and the processes they follow impact what we do for localization. For instance, in the 1990′s they adopted RoboHelp and FrameMaker for online help and manuals. Then in the early 2000′s, some migrated to WebWorks Publisher in combination with FrameMaker in an attempt to use only a single source. Recently, they transitioned to… Read More

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Localization and a Pixar Movie

Localization, like a Pixar movie, is both Art and Science, fused together by People, Process and Technology.
-Nabil Freij, President of GlobalVision International Inc.

Unlike traditional animated movie makers, Pixar entered the business by depending on the use of the latest technologies in computers graphics, animation, simulation and rendering.

They invested heavily in these technologies to address many of the issues that were too expensive or too time consuming to address with hand-drawn animation techniques. They perfected the use of… Read More

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