Translation is one of the oldest professions in the world. It goes back centuries; even before the making of the Rosetta Stone. It is a very diverse industry with heavy fragmentation and worldwide dependence. Translation is an art and can only be handled accurately by properly trained professionals–typically native speakers, working in the countries they are translating for.
Localization on the other hand is a more recent profession. It got its start after the PC infiltrated businesses and homes worldwide in the late 20th century. The Localization market is at times considered a niche segment of the overall translation market since it depends heavily on translation– some 65% of a … Read More
The largest public localization company, Lionbridge, reported last week below expectations net earnings and recently lost a third of its market capitalization.
I was recently contacted by one of my clients who informed me that he was approached by a competitor of mine taunting the benefits of ISO13485 certification. This vendor stated that “Our Notified Body-endorsed risk management methods can help you eliminate the effort and expense of overseas distributor review”. They also proceeded to inform my client that they are “the only ISO13485 certified translation vendor in the entire world!”
Due to heavy competition and fragmentation in the localization industry, many vendors are resorting to “buying” new business instead of winning it, by providing big up-front discounts to new clients. To make up for the initial investment, they boost up their hidden rates by overcharging for fuzzy matches or double-charging for repeat and 100% match.
Many pioneering companies have successfully implemented e-commerce solutions to either augment their existing sales channels, or as their sole sales channel. These companies are leaders in reaping the commercial benefits of the Web. As highly efficient revenues flow through their e-commerce channels, they look at expanding their global capabilities — particularly where traditional sales channels costs are prohibitive.
With low overhead and small startup costs, software companies are mushrooming everywhere to provide thousands of applications to niche markets. Once successful at home, they quickly move to 
Are You Spending Too Much on AdWords?
Many companies today are using AdWords with Google or other search engines to promote their products, generate traffic for their websites and increase online transactions in form of sales or sales leads.
But Google’s AdWords only draws the Attention of internet surfers. It is your web site’s responsibility to create Interest, help your visitors make a Decision in your favor, and walk them through the desired Action to buy your product (the AIDA selling process).
Even if you are not selling a product online, the same techniques apply to get prospective clients to contact you either by completing your online form, or by calling your sales … Read More