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Contact: Nabil Freij
GlobalVision International, Inc.
Tel: (508) 616-6660

FOR IMMEDIATE RELEASE

GlobalVision Publishes 'Going Global on a Shoestring' & 'Search-engine Geo-optimization'
2 White Papers that can help companies go global & leverage their websites internationally

Westborough, MA, February 22, 2008 – GlobalVision International, Inc., a specialist in localization and translation services, announced today the availability of two free white papers, Going Global on a Shoestring and Search-Engine Geo-Optimization.

The first paper presents a tested roadmap for young companies to achieve international market penetration incrementally and judiciously. It can be used as a compass to guide you in your international journey.

The paper discusses how to handle each of the following stages:

• Market Identification: World GDP figures are presented for prospective markets
• Market Evaluation: How to use PPC campaigns to inexpensively test markets
• Market Validation: How to efficiently address market localization needs
• Market Penetration: The ultimate goal for the top 10 world markets

The second white paper discusses how to globally leverage your website’s search engine ranking to generate international leads. While machine translation fills the gap by providing international readers the gist of your web pages’ meaning, it robs you of control over not only international content and brand quality, but also international search engine traffic.

The paper explains how to:

• Structure your website content for maximum international impact
• Structure your website’s tags for international search-engine optimization
• Share terminology online for brand building and consistency
• Keep the website’s DNA intact for geo-optimization
• Optimize PPC campaigns for global efficiency, and
• Choose CMS, authoring tools, formats and platforms for international deployment

"Both white papers are a must read for anyone thinking about taking their company global," said Nabil Freij, President of GlobalVision. "You are guaranteed to save money and generate revenue from international markets you have not sold into yet."

Earlier this month, GlobalVision announced the results of its Customer Satisfaction Survey. In January, GlobalVision enjoyed publicity with an article in Client Side News on the company’s Translation Management System portal, www.gvAccess.com.

Click here for a copy of any of the company’s white papers or published articles.

About GlobalVision International
GlobalVision International, Inc. specializes in providing translation and localization solutions to industries involved in software, hardware, telecom, internet, engineering, medical technologies, business, finance, manufacturing, industrial, consumer and media. For 11 years, the company collaborated with its clients to help them reduce time-to-market, and increase market penetration with a localized product. GlobalVision is equipped with experts who can convert your products and websites from and into all commercial languages. To learn more visit www.globalvis.com.

 

 

 

  Articles:

International Expansion
• Going global on a shoestring?
• Are you considering localization?
• Visible and Hidden benefits
• To localize or not to localize
• Top 5 localization myths

Planning Localization
• Search Engine Geo-Optimization
• Product localization strategies
• Product localization processes
• Do's & don'ts in software development
• Pseudo-translate before you translate
• Best localization practices
• Selecting a localization team
• Selecting in-country reviewers
• Authoring for localization
• Single-sourcing for localization
• Word count demystified
• 10 Localization resolutions

Challenges in Localization
• 5 Reasons why localization fails
• Reduce localization costs
• Min. localization update costs
• Do's and don'ts in localizing art
• Last-minute source changes
• Localizing your website?

• Localization QA

• Localizing into Chinese?

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• When localizing your website, keep its
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• Give your dough to the baker
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• ISO standards and localization
• Lowest localization rates

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