What CEOs need to know about product localization

This issue addresses the needs of executives and decision makers with strategic international expansion plans. Once international requirements are identified, the knowledge gained herein will facilitate all future translation work. Click on the titles below to view the full text.

The Visible and Hidden Benefits of Localization and Translation
Acting on the favorable exchange rates for the US dollar overseas, the continued outsourcing trend to China, and the ongoing overall globalization trend worldwide, companies all over the globe are accelerating their activities in foreign markets. In this article, we examine the tangible and intangible benefits of localization and translation. Competitive, brand, image and market share gains are cited and addressed.

To Localize Or Not To Localize– Is This The Question At Hand?
All companies selling internationally will sooner or later face the question of whether they need technical translation services. If you are the person in charge of making this decision or recommendation, how should you proceed? This article walks you through the specific questions that need to be asked of the different company departments, and the answers that need to be collected, before such a decision can be adequately made. In conjunction with our white paper, How to Plan and Budget for Localization Projects, this article offers you an objective methodology for performing an ROI (Return On Investment) and making an educated decision. To receive the white paper, email us back and we will rush you a copy.

Your Localization Strategy Should Evolve With Your Needs
So you made a decision to localize. Depending on the strategic importance of geography, time-to-market, and availability of funds, you may decide to choose different localization strategies to best fit your requirements. This article describes the different localization strategies available to companies today and the pros and cons of each. Over-the-wall, coupled, and integrated strategies are used to permit applying tradeoffs between time-to-market and costs, and to impact development and revenues.

Top Five Localization Myths
Do not rely on false assumptions. In this article, we shed light on the top five myths commonly believed by many executives and decision makers in the corporate world – beliefs such as “anyone that knows a second language can translate or localize a product” and “a lower per word rate reduces localization costs” that can doom your localization efforts. If you find this article useful, email us back and we will send you a free copy of our white paper, Ten Tips on Achieving Quality in Localization.

Staffing Options for Successful Localization
As your company enters into global markets, catering to your newly targeted international clients’ language needs will soon become a long-term commitment for your product development team. This article examines in-house options, as well as the alternatives, to help you choose the best strategy. Always consider hiring professionals for the job. It could mean the difference between success and failure.

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    • Constant Contact logo“We have had a lot of success working with GlobalVision… They are very receptive to our feedback during the project, and delivered a translation localization that was careful and deliberate.”
    • Intuitive Surgical logo“GlobalVision has been a great fit for our translation localization needs. We deliver a technically complex, high-value product, and we need translation quality that reflects that value.”
    • Alcohol Countermeasure Systems logo“GlobalVision understands the ramifications of incorrect technical data to a company that does a lot of engineering. Fortunately, they seem to get it right every time.”
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    • AirVersent logo“… GlobalVision has been our sole translation partner for all major releases and service packs since then. They are very cost-competitive, with strong project management skills…”
    • Biomerica logo“We are very impressed with GlobalVision’s professional approach to localization. Our product-update localization efforts and costs have gone down by as much as 30%.”
    • Canspan Communications logo“Working with GlobalVision is a breeze, I wish all our suppliers had the same work ethic! I never have to worry about prompt delivery and they provide us with excellent and thoroughly checked translation services.”
    • Zeiss logo“I am quite positively impressed. You met a very demanding schedule with a minimum of fuss required on my part. That is a big bonus for me. I haven’t had to nurse this project along…”
    • Daktronics logo“GlobalVision’s attentiveness to our needs and wants has made them an easy choice for our company’s translations. We can send them a document and it comes back ready to use, no extra work on our end.”
    • DigiLabs logo“…we solely use GlobalVision for all our translation needs, software, marketing materials and product specs. The delivery was always on time (many times ahead of time)”
    • Diversified logo“Highly recommended! … They have always been a pleasure to work with, and have provided our company with high-quality finished products.”
    • DYMO logo“While GlobalVision has provided excellent translation work for us, they also have very strong project management that allows them to meet their commitments on cost and delivery.”
    • Ecovation logo“We have been extremely pleased that we have found the right company to go to as we expand into other international markets.”
    • GibbsCAM“GlobalVision have the experience, expertise and takes pride in what they do and it shows in their professionalism in managing the project and delivering quality results on time… Highly, Highly recommended!”
    • Jarden Consumer Solutions logo“Translation is often a very difficult and challenging endeavor. GlobalVision always takes on the task with a high degree of initiative, thoroughness and professionalism.”
    • Northwest Aluminum Specialties logo“The work completed by GlobalVision was done on time, in budget, and conducted in a very professional manner. We would highly recommend GlobalVision as a supplier to any company needing translation services…”
    • NWL logo“… Now that we have used GlobalVision to translate work into 13 differed languages our Customers tell us that they could not have done a better translation.”
    • Questia logo“GlobalVision was a key part of launching our company’s international strategy. Their superior team helped us translate key web pages into eight foreign languages quickly and professionally.”
    • Shore View logo“We do appreciate how easy they have made this entire effort. Also, they were exceptionally pleasant to work with. Thank you.”
    • SolidWorks logo“After ten years of partnership with GlobalVision, SolidWorks can clearly attest to the success of the working relationship… The quality of the language translations has been high…”
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    • Spatial logo“GlobalVision is a top-notch company who not only delivers quality translations that meet or often beat deadlines, but also gives peace of mind that you are always receiving the best value in the industry.”
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    • The Cavanaugh logo“GlobalVision always showed professionalism along with a detailed status of how the job was progressing. Their pricing was very competitive and projects were done on time.”
    • UW  Center for AIDS and STD : CFAR logo“I have worked with several translation agencies before discovering GlobalVision, and I can attest that GlobalVision’s quality of customer service is unparalleled.”
    • cfDesign logo“Product section looks really good, I’m impressed by the good translations!”